Plain Background Product Shot
Hand it a photograph of one thing and it takes everything away — no surface, no horizon, no props — leaving the object on one flat colour with one soft shadow under it. Two fields; the listing shot.
We made two examples, from two different photographs: a white shoe on mid grey, and a black kettle on bone white. These are the two ends of the background rule, chosen to show what the colour field is for instead of using white twice.
The object stands out from the background in both, because the colour you type genuinely contrasts with it; a near-white grey under a white shoe makes it disappear. The shadow is the weak point: it tends to come out as barely a line under the base rather than a soft contact shadow, so check it before you use the image. The background colour is approximate, not exact, so if a set has to match, correct it afterwards.
Generated for this library
Input
Object a white canvas sneaker
Colour a mid cool grey, #C9CDD2
Photograph sneaker-front.png (1254 x 1254)
Returned 1 image · 1:1 · the same object, one colour
object unchanged, same place, same light on it
camera same eye line and distance; outline lands on
itself
ground one flat mid grey, no seam and no horizon -
well darker than the shoe, which is the point
shadow barely there - a thin dark line at the sole
and nothing beyond it
removed surface, horizon, texture, every other object
words none, in any scriptYou fill in 2 fields — the braced lines at the top. Everything below them is fixed.
- 1The object, in three or four words
- 2The colour behind it
Plain Background Product Shot
What this makes
Hand it a photograph of one thing and it takes everything away — no surface, no horizon, no props — leaving the object on one flat colour with one soft shadow under it. Two fields; the listing shot.
The whole template, in one piece. The steps below are the entire workflow.
How to use it
- Copy the whole template with the button above.
- Attach your photograph and paste the template in the same message.
- Replace the two FIELDS lines. Give a hex if you have one — but sample what comes back rather than trusting it, because the returned ground lands near the hex and not on it. For a set that has to match exactly, correct the colour afterwards in any editor.
- Check the shadow touches. A shadow with daylight between it and the object is the cut-out look this template exists to avoid.
- Run every product in the set from the same colour line, and they will sit on one ground.
What you swap
- The object, in three or four words
- a white canvas sneaker
- The colour behind it
- a mid cool grey, #C9CDD2
Before it runs
- An actual photograph of the thing, attached to the message. There is nothing here for a description to work on.
- A colour that is not the object's. This is the whole ground law in one field, and it is the field people fill with white regardless of what they are photographing.
- The marketplace's own rule, if there is one. Some require pure white, which this template will give you — but a white object on pure white is the reason those listings look empty, and that is worth knowing before you ask for it.
- One colour per set. The point of this treatment is that a row of products sits on one ground; picking a different colour per product loses the only thing it was for.
When to reach for it
When the picture has to be a listing image: a marketplace main shot, a catalogue row, a grid of products that must all sit on the same ground. Templates in this genre hand back a white background with a hard drop shadow pasted under the object, which is the look of a cut-out rather than of a photograph.
What changes
- One photograph in, one out — the object on one flat colour, everything else gone.
- No horizon, no visible surface texture, no props, no gradient that reads as a room.
- One soft contact shadow, starting where the object meets the ground rather than floating under it.
- The colour still has to differ from the object, so a white thing does not get a white ground.
- The camera holds, so a row of products run through this all sit at the same size.
Pairs with
- Customer Snapshot EffectHand it a clean product photograph and it takes the picture again as a customer would — wrong light, off-centre, a real room behind it — with the product itself unchanged. Two fields.
- In-Use Room BackgroundHand it a photograph of one thing and it builds the room that thing is actually used in behind it — out of focus, overlapping nothing — while the object and the camera stay exactly where they were. Two fields.
- Photo RelightingHand it a photograph of one thing and it relights the frame — another hour, another direction, another hardness — leaving the object, the surface and the background exactly where they were. Two fields.